New phenomenon of social network "Clubhouse": what do marketing specialists say about it?

The application was developed by former Google employees in 2020. It became popular after Elon Musk joined him and wrote about it on Twitter. What was it about:

How to get inside?

Clubhouse has an invitation system. You can get it from a friend who already uses a social network. Each new user is given 2 invitations that he can send to others. Later, their number increases for network activity. You can also register and wait for someone from your contact list to confirm the application.

How to look for rooms by interest and who to subscribe to?

When you register, the social network immediately invites you to choose your interests as well as the people you can subscribe to. Then you can choose a room that suits your hobbies and go into it, listen to what is being said. Anyone can raise their hand and speak on a particular topic. So you can enter the room with thought leaders and directly ask them what interests them.

Who is Clubhouse for?

Clubhouse has the most influencers and specialists in the field of marketing and advertising, psychologists and businessmen. That is, these are people who can convey valuable information to their audience or share it with acquaintances, friends. What is special about Clubhouse? For many, the Clubhouse feels like a closed community, which is not easy to get to, as the entrance is by invitation only. However, there are now about 10 million downloads in the App Store. Soon the developers promise to make a network with free access. Clubhouse has no text posts, photos, videos, comments or likes. Audio only. It is forbidden to record conversations. Although Ilona Mask's conversation was managed to be posted on YouTube.

What awaits Clubhouse, will the network become large-scale?

I think that Clubhouse would be very much in quarantine, as it was in the spring of 2020. When we were all sitting at home and we lacked communication. I think that social network can easily compete with Instagram. Now in Clubhouse only iOS users, and when they give access to Android - there will be new noise around the application.

What are the benefits of the application?

Opportunity to listen to experts and communicate with idols. You can get into any room with anyone: whether it's Elon Musk or a neighbor. You can join the discussion, ask questions to interesting people. Now they still do not have many readers, so this is an opportunity to communicate with the people you follow on the Internet. Opportunity to make acquaintances. It is convenient that everything is in audio format - you can listen to the background, do the main work in parallel. But it is difficult to stop here. You need to learn to consume information in moderation. We will have to deal with the fear of missing something important. But personal mental and physical health is much more important.

Last but not least. The new social network is another addiction and a waste of time. If you have important tasks and a room that is active at the same time, think about what will be more useful to do right now: listen to useful information that can be used further or close important tasks? Up to marketing specialists, this is the question about individuals' priorities. 

Nataliia Beketova for Youthreporter.